What does Sponsorhelp do?

Sponsorhelp is a service designed to help all the players in the sponsorship market. Our main product is our Match Engine, which matches the needs and resources of sponsors and sponsor seekers. When a potential sponsor sees an interesting profile the sponsor can ask the sponsor seeker to either release their personal information or make contact. If the sponsor seeker has chosen to make their personal information available for all sponsors to see, they can be contacted directly.

Besides the Match Engine Sponsorhelp has a line of service packages designed to help sponsors:

Sponsorhelp Sponsorship Analysis Package
Get your sponsorship possibilities analyzed based on your needs. Read more

Sponsorhelp sponsor review package
Sponsorhelp helps you correct any mistakes in your profile(s) and gives you guidelines on how to improve them.
Register now and learn more about this package

Sponsorhelp Brand Matcher Package
This package is designed to improve existing brands or create/build new brands through the use of sponsorship.
Register now and learn more about this package

Sponsorhelp Full Service Package
Why do it yourself when someone else can do it for you? We will operate and manage your systems for you and only pass on information about the best sponsor seekers.
Register now and learn more about this package

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Why sponsors need Sponsorhelp?

Advertising prices are constantly rising while the effect is dropping. If used correctly, sponsorships are a far more effective approach and offer much more than ads. There are plenty of sponsorship opportunities out there. All that is needed is for sponsors and sponsor seekers to be able to meet and talk in a common language. That is what Sponsorhelp has made possible.

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How sponsorship can improve your CRM.

Taking a client to an event like a golf tournament or a ball game is a great way for informal networking. This is often one of the only ways of getting a client or a business contact to take a meeting outside business hours. Of course, one of course has to know one's client's preferred sports.

Would your retailers, wholesalers or other links in your distribution channel like to have tickets to their favorite sporting events? Or have the local sports hero turn up at their mall or at a convention? Whatever helps secure that extra shelf space or better sales effort for your product.

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Why sponsorship is for everybody?

Sponsorships can be anything from global to local. It is all about finding the right sponsorship to suit your needs. If you are a carpenter looking to expand into a specific local market you may want to consider a form of sponsorship that has an impact in that local market. Sponsorship normally generates a lot of goodwill, and showing support for a local athlete will earn you more positive impact than any ad could.

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Why use sponsorship in your marketing mix?

In 2001-2002, the advertising market actually fell by 3%, while the sponsorship market grew by 5%. Why? Because sponsorship provides a direct delivery system that makes it possible to incorporate the advertisers’ messages into the action. Furthermore, sponsorship offers a lot more than ordinary advertising. Here are some of the most important benefits that sponsorship has to offer:

Heightened visibility
Sponsorship offers multiple exposure possibilities for as long as the sponsorship lasts. Consumers won’t hit the fast forward button on their VCRs or flip the magazine page when their favorite tennis player is serving for the game or telling their life story.

Business2Business: Encouraging trade
Would your retailers, wholesalers or other links in your distribution channel like to have tickets to their favorite sporting events? Or have the local sports hero turn up at their mall or at a convention? These are the kinds of things that may secure that extra shelf space or boost the sales effort for your product.

Showcasing product attributes
Oil companies and tire manufacturers sponsor race teams to show what their products can do.

Differentiating your product from the competition
Using sponsorship for value added promotion in connection with securing category exclusivity is a powerful way to make your product stand out. For example, a newspaper or a magazine sponsoring a baseball team can offer a discount on tickets with every new subscription. This is a unique feature that competitors cannot copy.

Driving sales
An example could be sponsoring a local basketball team, so that every time a customer buys one of your products a dollar or a percentage goes to the team. This is not only a great way to drive sales, it’s also a great way to build a good public image.

Challenging larger competitors
Sponsorship is a very cost-effective way of achieving publicity compared with traditional advertising. You may not be able to buy as many ads as your competitors, but a clever sponsorship strategy can be worth a hundred times more than its initial cost.

Shaping consumer attitudes
Branding a specific product or company is another thing that sponsorship is great for. Whether a company wants a hip, wild and youthful image or a conservative and classy one, it’s simply a matter of finding the right sponsorship. Extreme sports such as snowboarding and surfing are great for establishing a hip image while golf and tennis tournaments would be perfect for presenting a more conservative image.

Entertaining clients
Taking a client to an event like a golf tournament or a ball game is a great way to do some informal networking. This is often one of the only ways to get a client or a business contact to take a meeting outside business hours. Of course, you have to know what kind of sports they like.

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Improve the ROI on your sponsorship properties.

Sponsorhelp will give you an overview of what the different sponsor seekers have to offer, which will create a better basis for decision-making. This means that it will become easier, cheaper, less risky and much less time consuming to use sponsorship in your marketing strategy.

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