The Market
Marketing through sponsorship is the fastest growing form of marketing today. In the US alone the sponsorship market was worth US$ 30 billion in 2002, after a 10% growth. This result was achieved despite that the global economic slowdown and the advertising market dropping by 3%. Estimates predict that the sponsorship market will grow 14% in 2003.
to top
Why use Sponsorhelp
Sponsorhelp was partly developed to enable sponsor seekers that did not have
an agent or a manager to get in contact with sponsors and benefit from
sponsorship. Although Sponsorhelp cannot guarantee that you will be successful,
you will have the chance to be seen by potentially thousands of sponsors from
all over the world by
 registering for a FREE trial now.
to top
What does Sponsorhelp do?
Sponsorhelp is a service designed to help all the players in the sponsorship market. Our main product is our Match Engine, which matches the needs and resources of sponsors and sponsor seekers. Besides our Match Engine we offer a range of services such as reports, analyses and all the general support needed to use our system and to maximize the use and potential of sponsorships.
to top
How does Sponsorhelp work for sponsor seekers?
The sponsor seekers can log on to our system in their designated area of
Sponsorhelp and create profiles. The profiles work just like job profiles, only,
instead of applying for a job, the sponsor seeker would be applying for
sponsors. This profile contains all the information important to sponsors.
When a potential sponsor sees an interesting profile the sponsor can ask the
sponsor seeker to either release their personal information or make contact. If
the sponsor seeker has chosen to make their personal information available for
all sponsors to see, they can be contacted directly.
to top
How do I get started?
Sign up now by
clicking
here.
On step 1/3 you fill out the registration form
and press the Submit and Continue button
On step 2/3 you choose which Sponsorhelp
subscription package suits you best and click on either the Bronze Package, the
Silver Package or the Gold Package button.
On step 3/3 you will go to paypal.com where you
subscribe.
Receive a confirmation mail.
You can now create sponsorship profiles and
learn about getting sponsors.
to top
What is a profile?
At Sponsorhelp we have two basic types of profiles, the sponsor seekers’
profile and the sponsors’ profile
The sponsor seekers’ profile works sort of like a job application. But
instead of applying for a job, you are in fact applying for sponsors. The
sponsor seekers’ profile is a preset list of questions developed by sponsorship
experts; the questions concern issues that interest potential sponsors and the
agents who represent them. The questions concern such issues as Audience
Demographics/Psychographics, Media Coverage, Public Awareness and other aspects
that would interest a potential sponsor. Creating a profile is very easy. You
mostly click on a selection of preset answers rather than writing something
yourself.
The sponsor profile is a search profile. It enables an advanced search where
you define the parameters and name the profile using, for example, the name of a
specific advertising campaign. When the sponsor profile form is filled out you
can use it to carry out a search to look for sponsor seekers that offer what you
need.
Sponsorhelp can teach both sponsors and sponsor seekers how to make great
profiles.
to top
What is a package?
package is the product offered by sponsor seekers to sponsors. Sponsorship is not charity. Sponsors do not just hand out money to someone because they need it. Sponsor seekers have to demonstrate that they have something of value to offer. A package could be, for example, the rights to use a sponsor seeker in an ad campaign or the right to put a logo on a sponsor seeker’s shirt. All these rights have a specific price, and when they are combined they make up a package that comes to a certain price. It is possible to make many packages, but we advise that you make between 2-5. One package should include all the rights you have to offer. We also recommend that you offer a reduced package, as it may be easier to sell the smaller packages.
to top
What does Sponsorhelp cost?
We have three subscription packages for individuals, team and for
clubs
- The Bronze Package is USD2.95 a month
- The Silver Package is USD34 a month
- The Gold Package is USD69 a month.
When you sign up, you choose which subscription package suits you best.
Sponsorhelp charges no success fees because we feel that the money you get
should all be yours to keep. We are not in the business of blocking talent, but
of promoting it.
to top
Does Sponsorhelp provide additional services?
Besides the great benefits that a subscription provides, we offer these
additional services designed to improve your chances of getting sponsors:
The Sponsorhelp Analyzer Package
Get your sponsorship
potential analyzed by Sponsorhelp. Read more
The Sponsorhelp review package
With this package,
Sponsorhelp helps you correct any mistakes in your profile and gives you
additional tips on how to improve it.
Try
a FREE demo account and learn more about this package
The Sponsorhelp Optimizer Package
With this package
Sponsorhelp optimizes your profile.
Try
a FREE demo account and learn more about this package
The Sponsorhelp Super Seeker Package
Why do it yourself
when others can do it for you? Gives you a complete sponsorship strategy, gives
your profile a professional touch and much more.
Try
a FREE demo account and learn more about this package
to top
How long before I get a sponsor?
It depends. First, your profile(s) must be the best they can be. This can be
achieved either by following the advice we give you in our do-it-yourself guide:
8 steps, which comes with the silver and gold subscriptions, or by buying one of
our service packages.
Next, you have to give it time. Some sponsor seekers will get very fast
results. Mostly, however, it is not advisable to seek sponsors for the next
season a week or even a month before the season starts. Seeking sponsors is
essentially an ongoing process. One should always start seeking sponsors for
next season at the beginning of the current season.
to top
How does Sponsorhelp market sponsor seekers to sponsors?
Sponsorhelp is constantly in contact with major sponsors and ad agencies from
all over the world. We market our system and, thus, our sponsor seekers to them
every day.
This means that sponsors save time and money by using Sponsorhelp’s systems,
and they get an overview of available sponsor seekers. Therefore, businesses
from all over the world use Sponsorhelp on a daily basis.
to top
What are my obligations to Sponsorhelp?
Your main obligation is to serve your own self-interest. That means:
- Always see to it that your profile(s) are up to date.
- Follow the advice that we give to the best of your ability.
- Remember that getting sponsored involves an ongoing commitment to keep you
in your sport, so you should take it just as seriously as you would practice and
competing.
- Always seek sponsors for next season at the beginning of the current one.
- Be patient, but be ready to move fast when you are contacted by a
sponsor.
to top
|
