The Market
Marketing through sponsorship is the fastest growing form of marketing today. In the US alone the sponsorship market was worth US$ 30 billion in 2002, after a 10% growth. This result was achieved despite that the global economic slowdown and the advertising market dropping by 3%. Estimates predict that the sponsorship market will grow 14% in 2003.
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Improve your clients marketing mix
If the advertising market actually fell 3% last year, why did the sponsorship
market grow by 10%? Because sponsorship provides a direct delivery system that
makes it possible to incorporate the advertisers’ messages into the action.
Furthermore, sponsorship offers a lot more than ordinary advertising. Here are
some of the most important benefits that sponsorship has to offer:
Heightened visibility
Sponsorship offers multiple
exposure possibilities for as long as the sponsorship lasts. Consumers won’t hit
the fast forward button on their VCRs or flip the magazine page when their
favorite tennis player is serving for the game or telling their life story.
Business2Business: Encouraging trade
Would your
retailers, wholesalers or other links in your distribution channel like to have
tickets to their favorite sporting events? Or have the local sports hero turn up
at their mall or at a convention? These are the kinds of things that may secure
that extra shelf space or boost the sales effort for your product.
Showcasing product attributes
Oil companies and tire
manufacturers sponsor race teams to show what their products can do.
Differentiating your product from the competition
Using
sponsorship for value added promotion in connection with securing category
exclusivity is a powerful way to make your product stand out. For example, a
newspaper or a magazine sponsoring a baseball team can offer a discount on
tickets with every new subscription. This is something unique that competitors
cannot copy.
Driving sales
An example could be sponsoring a local
basketball team, so that every time a customer buys one of your products a
dollar or a percentage goes to the team. This is not only a great way to drive
sales, it’s also a great way to build a good public image.
Challenging larger competitors
Sponsorship is a very cost
effective way of getting publicity compared with traditional advertising. You
might not be able to buy as many ads as your competitors, but a clever
sponsorship strategy can be worth a hundred times more than its initial
cost.
Shaping consumer attitudes
Branding a specific product or
company is another thing that sponsorship is great for. Whether a company wants
a hip, wild and youthful image or a conservative and classy one it’s just a
matter of finding the right sponsorship. Extreme sports such as snowboarding and
surfing are great for establishing a hip image while golf and tennis tournaments
would be perfect for presenting a more conservative image.
Entertaining clients
Taking a client to an event like a
golf tournament or a ball game is a great way to do some informal networking.
This is often one of the only ways to get a client or a business contact to take
a meeting outside business hours. Of course, you have to know what kind of
sports they like.
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Why Use Sponsorhelp
Sponsorhelp can make it easier, cheaper, less risky, and much less time consuming to involve sponsorship in your marketing strategy. Sponsorhelp has developed a service that allows advertisers to use sponsorship in their marketing strategy even if they do not use the services of specialized agencies.
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What does Sponsorhelp do?
Sponsorhelp is a service designed to help all the players in the sponsorship market. Our main product is our Match Engine, which matches the needs and resources of sponsors and sponsor seekers. Besides our Match Engine we offer a range of services such as reports, analyses and all the general support needed to use our system and to maximize the use and potential of sponsorships.
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How does Sponsorhelp work for sponsor seekers or the agents/managers representing them?
The sponsor seekers or the agents/managers representing them can log on to our system in their designated area of Sponsorhelp and create profiles. The profiles work just like job profiles, only, instead of applying for a job the sponsor seeker or the agent/manager representing them would be applying for sponsors. This profile contains all the information important to sponsors.
When a potential sponsor sees an interesting profile the sponsor can ask the sponsor seeker to either release their personal information or to make contact. If the sponsor seeker has chosen to make their personal information available for all sponsors to see, they can be contacted directly.
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How does Sponsorhelp work for sponsors or the agents representing them?
The sponsors or the agents representing them can also log on to our system and create profiles in their designated areas. Their profiles are search profiles. The sponsors or the agents create a search profile that contains their requirements. The Sponsorhelp Match Engine then matches the requirements of the sponsors with the profiles made by the sponsor seekers and comes up with a list of sponsor seekers rated by how well they match. It is also possible to make quick searches if the sponsor only has very few specific needs.
When a potential sponsor sees an interesting profile the sponsor can ask the sponsor seeker to either release their personal information or to make contact. If the sponsor seeker has chosen to make their personal information available for all sponsors to see, they can contacted be directly.
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Does Sponsorhelp make it easier to manage my client portfolio?
If you use Sponsorhelp systems you can access information on your clients from anywhere in the world as long as you have access to the Internet.
If you have offices in different countries you can have shared access to your account, which you create in the area for “Agents and Managers”. Anybody who knows the login and password for this account can access it from any location that has Internet access. If you want to restrict access to particular client profiles, you can simply give the profile a unique password.
This also means that if you want to see which of your clients is the best match for a certain sponsorship opportunity, you can find out in a matter of seconds rather than hours, days or months of research, regardless how many clients you have.
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Recruit new clients.
If you represent sponsor seekers and are looking to expand your client portfolio, Sponsorhelp can help you do that. All of the sponsor seeker profiles in our database can be made available to agents and managers to browse through in their search of the next Michael Schumacher or Tiger Woods.
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How Sponsorhelp can help you save time and money.
If you are an agent representing companies that wish to be sponsors or who you think could benefit from using sponsorship in their marketing mix, Sponsorhelp can help you save time and money.
To achieve this, you have two basic options. Your first option could be to create search profiles for each of your clients, listing their requirements, and see what the database has to offer. If you already have potential sponsor seekers in mind, you can simply add their profiles to the database and match them against your clients to see which sponsorship proposals best match the needs of your clients.
This is a very efficient approach. Normally, one has to analyze every little detail of every sponsorship, but Sponsorhelp gives you the ability to get an immediate overview of the match between the benefits offered by sponsor seekers and your clients' needs, so that you can concentrate on the right ones.
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What is a profile?
At Sponsorhelp we have two basic types of profiles, the sponsor seekers’ profile and the sponsors’ profile
The sponsor seekers’ profile works sort of like a job application. But instead of applying for a job, you are in fact applying for sponsors. The sponsor seekers’ profile is a preset list of questions developed by sponsorship experts; the questions concern issues that interest potential sponsors and the agents who represent them. The questions concern such issues as Audience Demographics/Psychographics, Media Coverage, Public Awareness and other aspects that would interest a potential sponsor. Creating a profile is very easy. You mostly click on a selection of preset answers rather than writing something yourself.
The sponsor profile is a search profile. It enables an advanced search where you define the parameters and name the profile using, for example, the name of a specific advertising campaign. When the sponsor profile form is filled out you can use it to carry out a search to look for sponsor seekers that offer what you need.
Sponsorhelp can teach both sponsors and sponsor seekers how to make great profiles.
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What is a package?
A package is the product offered by sponsor seekers to sponsors. Sponsorship is not charity. Sponsors do not just hand out money to someone because they need it. Sponsor seekers have to demonstrate that they have something of value to offer. A package could be, for example, the rights to use a sponsor seeker in an ad campaign or the right to put a logo on a sponsor seeker’s shirt. All these rights have a specific price, and when they are combined they make up a package that comes to a certain price. It is possible to make many packages, but we advise that you make between 2-5. One package should include all the rights you have to offer. We also recommend that you offer a reduced package, as it may be easier to sell the smaller packages.
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How do I get started?
Sign up for a FREE trial now by clicking here.
On step 1/3 you fill out the registration form
and press the Submit and Continue button
On step 2/3 you choose which Sponsorhelp
subscription package suits you best and click on either the Basic Package, Basic
Plus Package or the Total Package button.
On step 3/3 you will go to paypal.com where you
subscribe.
Receive a confirmation mail.
You can now use the Sponsorhelp Match Engine
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What does Sponsorhelp cost?
We have three subscription packages for Agents and Managers:
The Basic Package is USD500 a month.
The Total Package is USD3,900 a month.
- Access to both Sponsorhelp areas.
- The right to look for new clients in our database (read more???Link).
- Highlighted links in search result list for all of your clients if they are
seeking sponsors.
- 100 active profiles.
- Profiles are distributed to sponsors via weekly newsletter.
- Guaranteed LIVE e-mail support within 24 hours.
- Clients get exposure to sponsors through our featured profile campaign.
When you sign up, you choose which subscription package suits you
best.
Sponsorhelp charges no success fees because we feel that the money you get
should all be yours to keep.
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Does Sponsorhelp provide additional services besides the match engine?
Besides the subscription to use our Match Engine, we offer a number of
additional services:
The Sponsorhelp Analyzer Package (Agents & Managers)
Get your clients' sponsorship potential analyzed by Sponsorhelp.  Read
more
The Sponsorhelp Review Package (Agents &
Managers)
With this package, Sponsorhelp helps you correct any
mistakes in your profile and gives you extra tips on how to improve it.
Register for a FREE TRIAL and learn more about this package
The Sponsorhelp Partner Package
Whether you represent
sponsors, sponsor seekers or both, both you and your clients would benefit from
your becoming a Sponsorhelp partner. Read
more
The Sponsorhelp Optimizer Package
With this package,
Sponsorhelp optimizes your profile.
Register for a FREE TRIAL and learn more about this package
The Sponsorhelp Super Seeker Package
Why do it yourself
when someone else can do it for you? If you are looking for sponsors for your
clients, this package gives you a complete sponsorship strategy and gives your
Sponsorhelp profile a professional touch - and much more.
Register for a FREE TRIAL and learn more about this package
The Sponsorhelp Full Service Package
Why do it yourself,
when someone else can do it for you? If you are looking for sponsor properties
for your clients, this package gives you a complete sponsorship strategy and
operates the Sponsorhelp system for you.
Register for a FREE TRIAL and learn more about this package
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